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少数人还会用299元去注册某某单车 大众人...

2019-05-27 12:02 来源:北京热线010

  少数人还会用299元去注册某某单车 大众人...

  PandasshowofftheirsoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)Asthe2018FIFAWorldCupapproaches,letsseehowgiantpandasinSWChinasSichuanarepreparingforthebigevent!PandasshowofftheirsoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)PandasshowofftheirsoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)ApandashowsoffitssoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)PandasshowofftheirsoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)ApandashowsoffitssoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)ApandashowsoffitssoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)ApandashowsoffitssoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)ApandashowsoffitssoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)ApandashowsoffitssoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)ApandashowsoffitssoccerskillsattheChinaConservationandResearchCenterforGiantPandainSouthwestChinasSichuanProvinceonJune10aheadoftheFIFAWorldCup.(Photo/CourtesyoftheChinaConservationandResearchCenterforGiantPanda)TopleaderoftheDemocraticPeoplesRepublicofKorea(DPRK)yexpectedtoopenanewchapterintheircountrieselonSingaporesresortislandofSentosa,beestoKimandTrump,,KimYongCholandRiSuYong,twovicechairmenoftheWorkersPartyofKorea(WPK)CentralCommittee,,mp,"very,verygood."Duringtheface-to-facetalks,Trumpsaidhehadan"excellentrelationship"tedforafewsecondsbeforearowofnationalflagsofthetwocountries."Thisisjustanewbeginning,",dressedinadarksuit,andTrump,sportingaredtie,talkedatacornerinthehotelcorridorforafewminutes,beforetheywalkedalongthepassageintothemeetingroomandsatdowninfrontofjournalists."Thewaycomingherewasnoteasy,""alltheobstacles",Trumpsaidthatitwas"anhonor"tomeetface-to-facewithKimandthathewouldhave"aterrificrelationship",Trumsleadershipinlate2011,KimhadmfPanmunjom.

VolunteerscleanwasteonbeachinDongshanCounty,southeastChinasFujianProvince,,,aUN-designateddayheldannuallyonJune8,aimstoarousepeoplesconsciousnesstopreserveoceansonEarth.(Xinhua/SongWeiwei)VolunteersfreefriesinSanya,southChinasHainanProvince,June6,,aUN-designateddayheldannuallyonJune8,aimstoarousepeoplesconsciousnesstopreserveoceansonEarth.(Xinhua/ChenWenwu)MembersofChinasAntarcticexpeditionputamicroplasticcollectorintothesea,,,aUN-designateddayheldannuallyonJune8,aimstoarousepeoplesconsciousnesstopreserveoceansonEarth.(Xinhua/BaiGuolong)CleanersclearthefloatingwasteinthefishbreedingraftsinHuangqiTownshipofLianjiangCounty,southeastChinasFujianProvince,June6,,aUN-designateddayheldannuallyonJune8,aimstoarousepeoplesconsciousnesstopreserveoceansonEarth.(Xinhua/JiangKehong)ChinasmannedsubmersibleJiaolongispreparedtodiveintheYapTrenchinthewestPacific,June13,,aUN-designateddayheldannuallyonJune8,aimstoarousepeoplesconsciousnesstopreserveoceansonEarth.(Xinhua/LiuShiping)PearlcultivatorstransfershellsatapearlcultivationfarminBeihaiCity,southChinasGuangxiZhuangAutonomousRegion,,,aUN-designateddayheldannuallyonJune8,aimstoarousepeoplesconsciousnesstopreserveoceansonEarth.(Xinhua/ZhangAilin)AlittlegirlstaysatacampinQingdaoHaichangPolarOceanParkinQingdao,acoastalcityineastChinasShandongProvince,May19,,aUN-designateddayheldannuallyonJune8,aimstoarousepeoplesconsciousnesstopreserveoceansonEarth.(Xinhua/LiZiheng)AseaweedharvestboatsailsataseaweedfarminSanshaTownshipinXiapuCounty,southeastChinasFujianProvince,,,aUN-designateddayheldannuallyonJune8,aimstoarousepeoplesconsciousnesstopreserveoceansonEarth.(Xinhua/JiangKehong),2018showsthesceneryofXinyingmangrovenationalwetlandparkinsouthChina,aUN-designateddayheldannuallyonJune8,aimstoarousepeoplesconsciousnesstopreserveoceansonEarth.(Xinhua/JiangEnyu)Anindependentformationof55femalehonorguardsofthePeoplesLibera,whousedtostandwiththemalehonorguardssincetheirdebutin2014,areappearingasanindependentformationforthefirsttime.(Photo/Xinhua)Anindependentformationof55femalehonorguardsofthePeoplesLibera,whousedtostandwiththemalehonorguardssincetheirdebutin2014,areappearingasanindependentformationforthefirsttime.(Photo/Xinhua)Anindependentformationof55femalehonorguardsofthePeoplesLibera,whousedtostandwiththemalehonorguardssincetheirdebutin2014,areappearingasanindependentformationforthefirsttime.(Photo/Xinhua)Anindependentformationof55femalehonorguardsofthePeoplesLibera,whousedtostandwiththemalehonorguardssincetheirdebutin2014,areappearingasanindependentformationforthefirsttime.(Photo/Xinhua)

  CraftswomanLiWenlingshowsherpaper-cuttingworksatthemediacenterforthe18thShanghaiCooperationOrganization(SCO)SummitinQingdao,eastChinasShandongProvince,June6,2018.(Xinhua/LiZiheng)PhototakenonJune6,2018showsafolkmusicperformanceatthemediacenterforthe18thShanghaiCooperationOrganization(SCO)SummitinQingdao,eastChinasShandongProvince.(Xinhua/GuoXulei)PhototakenonJune6,2018showsateaartshowatthemediacenterforthe18thShanghaiCooperationOrganization(SCO)SummitinQingdao,eastChinasShandongProvince.(Xinhua/LiZiheng)CraftsmanMuXujianshowsdoughsculpturemakingtojournalistsatthemediacenterforthe18thShanghaiCooperationOrganization(SCO)SummitinQingdao,eastChinasShandongProvince,June6,2018.(Xinhua/GuoXulei)CraftsmanMuXujianmakesdoughsculpturesatthemediacenterforthe18thShanghaiCooperationOrganization(SCO)SummitinQingdao,eastChinasShandongProvince,June6,2018.(Xinhua/LiZiheng)AsignforapolicecheckstandsneartheCapellaResortonSentosaIsland,Singapore,June10,oplesRepublicofKoreasupremeleaderKimJong-unwillbeheldattheCapellaResort.(Photo:ChinaNewsService/XuFangqing)AsignforapolicecheckstandsneartheCapellaResortonSentosaIsland,Singapore,June10,2018.(Photo:ChinaNewsService/MengXiangjun)ReportersareseenneartheCapellaResortonSentosaIsland,Singapore,June10,oplesRepublicofKoreasupremeleaderKimJong-unwillbeheldattheCapellaResort.(Photo:ChinaNewsService/XuFangqing)AsignforapolicecheckstandsneartheCapellaResortonSentosaIsland,Singapore,June10,2018.(Photo:ChinaNewsService/MengXiangjun)PassengersareseenatSentosaStationonSentosaIsland,Singapore,June10,2018.(Photo:ChinaNewsService/MengXiangjun)AtramrunsonSentosaIsland,AsiasleadingleisuredestinationandSingaporespremierislandgetaway,June10,2018.(Photo:ChinaNewsService/MengXiangjun)AviewfromthetramonSentosaIsland,Singapore,June10,2018.(Photo:ChinaNewsService/MengXiangjun)TouristsareseenonSentosaIsland,Singapore,June10,2018.(Photo:ChinaNewsService/MengXiangjun)AviewofsceneryneartheCapellaResortonSentosaIsland,Singapore,June10,2018.(Photo:ChinaNewsService/MengXiangjun)AshuttlebusonSentosaIsland,Singapore,June10,2018.(Photo:ChinaNewsService/MengXiangjun)WorkerserectafenceneartheCapellaResortonSentosaIsland,Singapore,June10,2018.(Photo:ChinaNewsService/MengXiangjun)WorkerserectafenceneartheCapellaResortonSentosaIsland,Singapore,June10,2018.(Photo:ChinaNewsService/MengXiangjun)ReportersareseenneartheCapellaResortonSentosaIsland,Singapore,June10,oplesRepublicofKoreasupremeleaderKimJong-unwillbeheldattheCapellaResort.(Photo:ChinaNewsService/XuFangqing)

  PhototakenonJune6,2018showscustomsenforcementofficersinIstanbul’sPendikporthavecaughtundocumentedmigrants,wrappedinaluminumfoiltohidefromx-raydetectors,onan18-wheeltruckenroutetoItaly.(Photo/Agencies)PhototakenonJune6,2018showscustomsenforcementofficersinIstanbul’sPendikporthavecaughtundocumentedmigrants,wrappedinaluminumfoiltohidefromx-raydetectors,onan18-wheeltruckenroutetoItaly.(Photo/Agencies)PhototakenonJune7,2018showsexhibitsattheAfricanArtExhibitioninsouthwestChina(Xinhua/WangQuanchao)AcuratorintroducestheAfricanArtExhibitionheldinsouthwestChinasChongqing,June7,(Xinhua/WangQuanchao)JournaliststakephotosattheAfricanArtExhibitioninsouthwestChinasChongqing,June7,(Xinhua/WangQuanchao)PhototakenonJune7,2018showsexhibitsattheAfricanArtExhibitioninsouthwestChina(Xinhua/WangQuanchao)AjournalisttakesphotosattheAfricanArtExhibitioninsouthwestChinasChongqing,June7,(Xinhua/WangQuanchao)

AmancarrieshiswifewhileracingintheWifeCarryingcompetitiontomarktheCityDayinKrasnoyarsk,Russia,June10,2018.(Photo/Agencies)MencarrytheirwivesoveranobstaclewhileracingintheWifeCarryingcompetitiontomarktheCityDayinKrasnoyarsk,Russia,June10,2018.(Photo/Agencies)MencarrytheirwivesoverawaterobstaclewhileracingintheWifeCarryingcompetitiontomarktheCityDayinKrasnoyarsk,Russia,June10,2018.(Photo/Agencies)MencarrytheirwivesoverawaterobstaclewhileracingintheWifeCarryingcompetitiontomarktheCityDayinKrasnoyarsk,Russia,June10,2018.(Photo/Agencies)AmancarrieshiswifewhileracingintheWifeCarryingcompetitiontomarktheCityDayinKrasnoyarsk,Russia,June10,2018.(Photo/Agencies)

  AsoldierfromtheGurkhaunitisondutytoensurethesecurityfortheupcomingTrump-KimsummitinSingaporeonSunday.(Photo:YangSheng/GT)(Photo:YangSheng/GT)DPRKleadune12attheCapellaHotelonSentosaIsland,(Photo:YangSheng/GT)(Photo:YangSheng/GT)(Photo:YangSheng/GT)(Photo:YangSheng/GT)(Photo:YangSheng/GT)(Photo:YangSheng/GT)(Photo:YangSheng/GT)(Photo:YangSheng/GT)(Photo:YangSheng/GT)PolicegatheroutsidetheIstana,theofficialresidenceandofficeofthePresidentofSingaporeonSunday.(Photo:YangSheng/GT)

  AerialphototakenonJune1,2018showstheQingdaoJiaozhouBayBridgeinQingdao,eastChinauangdaodistrict.(Xinhua/GuoXulei)AerialphototakenonJune1,2018showstheQingdaoJiaozhouBayBridgeinQingdao,eastChinauangdaodistrict.(Xinhua/GuoXulei)AerialphototakenonJune1,2018showstheQingdaoJiaozhouBayBridgeinQingdao,eastChinauangdaodistrict.(Xinhua/GuoXulei)AerialphototakenonJune1,2018showstheQingdaoJiaozhouBayBridgeinQingdao,eastChinauangdaodistrict.(Xinhua/GuoXulei)AerialphototakenonJune1,2018showstheQingdaoJiaozhouBayBridgeinQingdao,eastChinauangdaodistrict.(Xinhua/GuoXulei)WorkersworkataconstructionsiteoftheBeijing-Zhangjiakouhigh-speedrailwayinZhangjiakou,northChinasHebeiProvince,June11,,connectingChinascapitalBeijingandZhangjiakouofnorthChinasHebeiProvince,isdesignedataspeedof350kilometersperhourandisexpectedtobeputintouseattheendof2019.(Xinhua/YangShiyao)WorkersworkataconstructionsiteoftheBeijing-Zhangjiakouhigh-speedrailwayinZhangjiakou,northChinasHebeiProvince,June11,,connectingChinascapitalBeijingandZhangjiakouofnorthChinasHebeiProvince,isdesignedataspeedof350kilometersperhourandisexpectedtobeputintouseattheendof2019.(Xinhua/YangShiyao)WorkersworkataconstructionsiteoftheBeijing-Zhangjiakouhigh-speedrailwayinZhangjiakou,northChinasHebeiProvince,June11,,connectingChinascapitalBeijingandZhangjiakouofnorthChinasHebeiProvince,isdesignedataspeedof350kilometersperhourandisexpectedtobeputintouseattheendof2019.(Xinhua/YangShiyao)WorkersworkataconstructionsiteoftheBeijing-Zhangjiakouhigh-speedrailwayinZhangjiakou,northChinasHebeiProvince,June11,,connectingChinascapitalBeijingandZhangjiakouofnorthChinasHebeiProvince,isdesignedataspeedof350kilometersperhourandisexpectedtobeputintouseattheendof2019.(Xinhua/YangShiyao)WorkersworkataconstructionsiteoftheBeijing-Zhangjiakouhigh-speedrailwayinZhangjiakou,northChinasHebeiProvince,June10,,connectingChinascapitalBeijingandZhangjiakouofnorthChinasHebeiProvince,isdesignedataspeedof350kilometersperhourandisexpectedtobeputintouseattheendof2019.(Xinhua/YangShiyao)

  TheMatryoshkaPiazzainManchuria,NorthChinasInnerMongoliaautonomousregion,June5,2018.()A30-meter-tallmatryoshkadoll,deemedthelargestofitskindworldwide,hasbecomeamajorattractioninManchuria,China,anditissurroundedby30exquisiteEastereggtryosh,NorthChinasInnerMongoliaautonomousregion,June5,2018.()TheMatryoshkaPiazzainManchuria,NorthChinasInnerMongoliaautonomousregion,June5,2018.()TheMatryoshkaPiazzainManchuria,NorthChinasInnerMongoliaautonomousregion,June5,2018.()TheMatryoshkaPiazzainManchuria,NorthChinasInnerMongoliaautonomousregion,June5,2018.()TheMatryoshkaPiazzainManchuria,NorthChinasInnerMongoliaautonomousregion,June5,2018.()

  Thislow-angleself-portraitofNASAsCuriosityMarsrovershowsthevehicleatthesitefromwhichitreacheddowntodrillintoarocktargetcalled"Buckskin"onlowerMountSharp.(Photo/Agencies)NASA’sCuriosityroverhasfoundnewevidencepreservedinrocksonMarsthatsuggeststheplanetcouldhavesupportedancientlife,aswellasnewevidenceintheMart,thesefindingsareagoodsignforfuturemissionsexploringtheplanet’“tough”organicmoleculesinthree-billion-year-oldsedimentaryrocksnearthesurface,aswellasseasonalvariationsinthelevelsofm,andalsomayincludeoxygen,,organicmoleculesalsocanbecreatedbynon-biologicalprocessesandarenotnecessarilyindicatorsoflife.“Withthesenewfindings,Marsistellingustostaythecourseandkeepsearchingforevidenceoflife,”saidThomasZurbuchen,associateadministratorfortheScienceMissionDirectorateatNASAHeadquarters,inWashington.“I’mconfidentthatourongoingandplannedmissionswillunlockevenmorebreathtakingdiscoveriesontheRedPlanet.”Thisself-portraitofNASAsCuriosityMarsroverobtainedFebruary4,2018showsthevehicleonVeraRubinRidge,whichitsbeeninvestigatingforthepastseveralmonths,directlybehindtheroveristhestartofaclaywherenorthisontheleftandwestisontheright,withGaleCratersrimonthehorizonofbothedges.-’sCuriosityroverhasfoundnewevidencepreservedinrocksonMarsthatsuggeststheplanetcouldhavesupportedancientlife,aswellasnewevidenceintheMart,thesefindingsareagoodsignforfuturemissionsexploringtheplanet’“tough”organicmoleculesinthree-billion-year-oldsedimentaryrocksnearthesurface,aswellasseasonalvariationsinthelevelsofm,andalsomayincludeoxygen,,organicmoleculesalsocanbecreatedbynon-biologicalprocessesandarenotnecessarilyindicatorsoflife.“Withthesenewfindings,Marsistellingustostaythecourseandkeepsearchingforevidenceoflife,”saidThomasZurbuchen,associateadministratorfortheScienceMissionDirectorateatNASAHeadquarters,inWashington.“I’mconfidentthatourongoingandplannedmissionswillunlockevenmorebreathtakingdiscoveriesontheRedPlanet.”PhototakenonJune11,2018showstheKing’sTroopRoyalHorseArtilleryfireda41-gunsaluteinHydePark,London,tomarkPrincePhilips97thbirthday.(Photo/Agencies)PhototakenonJune11,2018showstheKing’sTroopRoyalHorseArtilleryfireda41-gunsaluteinHydePark,London,tomarkPrincePhilips97thbirthday.(Photo/Agencies)PhototakenonJune11,2018showstheKing’sTroopRoyalHorseArtilleryfireda41-gunsaluteinHydePark,London,tomarkPrincePhilips97thbirthday.(Photo/Agencies)

  CraftswomanLiWenlingshowsherpaper-cuttingworksatthemediacenterforthe18thShanghaiCooperationOrganization(SCO)SummitinQingdao,eastChinasShandongProvince,June6,2018.(Xinhua/LiZiheng)PhototakenonJune6,2018showsafolkmusicperformanceatthemediacenterforthe18thShanghaiCooperationOrganization(SCO)SummitinQingdao,eastChinasShandongProvince.(Xinhua/GuoXulei)PhototakenonJune6,2018showsateaartshowatthemediacenterforthe18thShanghaiCooperationOrganization(SCO)SummitinQingdao,eastChinasShandongProvince.(Xinhua/LiZiheng)CraftsmanMuXujianshowsdoughsculpturemakingtojournalistsatthemediacenterforthe18thShanghaiCooperationOrganization(SCO)SummitinQingdao,eastChinasShandongProvince,June6,2018.(Xinhua/GuoXulei)CraftsmanMuXujianmakesdoughsculpturesatthemediacenterforthe18thShanghaiCooperationOrganization(SCO)SummitinQingdao,eastChinasShandongProvince,June6,2018.(Xinhua/LiZiheng)

  TopleaderoftheDemocraticPeoplesRepublicofKorea(DPRK)yexpectedtoopenanewchapterintheircountrieselonSingaporesresortislandofSentosa,beestoKimandTrump,,KimYongCholandRiSuYong,twovicechairmenoftheWorkersPartyofKorea(WPK)CentralCommittee,,mp,"very,verygood."Duringtheface-to-facetalks,Trumpsaidhehadan"excellentrelationship"tedforafewsecondsbeforearowofnationalflagsofthetwocountries."Thisisjustanewbeginning,",dressedinadarksuit,andTrump,sportingaredtie,talkedatacornerinthehotelcorridorforafewminutes,beforetheywalkedalongthepassageintothemeetingroomandsatdowninfrontofjournalists."Thewaycomingherewasnoteasy,""alltheobstacles",Trumpsaidthatitwas"anhonor"tomeetface-to-facewithKimandthathewouldhave"aterrificrelationship",Trumsleadershipinlate2011,KimhadmfPanmunjom.

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进口化妆品比例快速提高 本土品牌颓势尽显

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20 朱茜 ? 2019-05-27 18:47:54  来源:前瞻产业研究院 E1682G0
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进口化妆品比例快速提高

随着中国经济的发展,人均收入逐年提高,人们在日用消费品上的花费越来越多,人们越来越愿意购买高端的化妆产品,一些进口的价格高昂的化妆产品受到消费者的欢迎,尤其是年轻一代的消费者。

中国是最大的化妆产品消费市场,巨大的消费前景促使更多的外国公司把产品销售到中国市场上。另外,化妆品进口关税下调,更加大了外国公司将产品出口到中国的意愿。目前,市场上的进口产品和品牌日益增多,使得消费者的选择余地增大,也促进了中国消费者对进口产品的消费,进一步促进了化妆产品的进口。

根据中国海关总署税则号的规定,化妆品被归类于“3304美容品或化妆品及护肤品(药品除外), 包括防晒油或晒黑油;指(趾)甲化妆品”,具体税则号如下:

图表1:中国海关总署对化妆品相关税则号的规定

中国海关总署对化妆品相关税则号的规定

资料来源:前瞻产业研究院整理

前瞻产业研究院发布的《2017-2022年中国化妆品行业市场需求预测与投资战略规划分析报告》数据显示,2016年美容化妆品及护肤品进口金额为399507.3万美元,同比增长30.3%,我们将2009年以来的进口数据按当年汇率折算成人民币后,与化妆品零售总额对比可以看到,进口化妆品占整个化妆品零售总额的比重在2014年开始快速上升,2016年达到了11.94%。

图表2:2009-2017年进口化妆品占化妆品零售总额的比重变化(单位:亿元,%)

2009-2017年进口化妆品占化妆品零售总额的比重变化(单位:亿元,%)

资料来源:前瞻产业研究院整理

与进口化妆品火爆形成鲜明对比的是,本土品牌行情冷淡,本土化妆品巨头上海家化便出现了十年来首次利润营收双下滑的现象,其他中小本土品牌更是“水深火热”。

本土化妆品巨头上海家化:十年来首次利润营收双下滑

上海家化是为数不多能与外资巨头抗衡的本土化妆品牌持有者,旗下拥有“佰草集”、“六神”、“美加净”、“高夫”、“清妃”等诸多中国著名品牌,并且在众多细分市场上建立了领导地位。但2015年以来,这家巨头正面临着销售和利润的双重压力。

根据公开财报,受累于整体经济环境和行业增速的放缓的影响、传统销售渠道商超和百货增速明显放缓、以及大型外资品牌和许多本土品牌持续加大市场营销投入,再加上2016年代理花王业务接近尾声的影响,2016年上海家化的经营数据大幅下降,营业收入和营业利润分别为532119.83万元和27319.96万元,分别较上年同比下滑8.98%和89.39%,这是十多年来首次出现利润营收双下滑。

利润总额和归属于上市公司股东的净利润分别为29057.05万元和21601.67万元,分别较上年下滑88.87%和90.23%,即便剔除投资收益的影响,跌幅仍然接近六成。2015年上海家化的账面净利润虽然大幅上涨,但涨幅主要来自出售参股公司股权所带来的投资收益,扣除这一因素,去年净利润实际上较2014年下跌超过6%。

图表3:2007-2016年上海家化营收、利润变化情况(单位:亿元,%)

2007-2016年上海家化营收、利润变化情况(单位:亿元,%)

资料来源:前瞻产业研究院整理

在电商的冲击下,加大新兴渠道和品牌推广的投入似乎已经成为必然的选择。但加大营销费用似乎并没有达到预期的效果,从2010年以来的数据对比来看,除了2012年营收增长率高于销售费用增长,其他年份费用增幅均是远远高于营收上涨幅度,尤其是2016年在销售费用增长了17%的情况下,其营业收入却下降9%,未来是否能够扭转局面尚未可知。

图表4:2010-2017年上海家化营收增长率与销售费用增长率对比(单位:%)

2010-2017年上海家化营收增长率与销售费用增长率对比(单位:%)

资料来源:前瞻产业研究院整理

本文相关报告 REPORTS

2018-2023年中国化妆品行业市场需求预测与投资战略规划分析报告
2018-2023年中国化妆品行业市场需求预测与投资战略规划分析报告

报告主要分析了我国化妆品行业所处的宏观环境,并分析了宏观环境对行业发展的影响;分析了行业发展现状和发展趋势;以及化妆品行业市场情况;化妆品行业领先企业经营状况...

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